Does Coaching Work?
In terms of professional and personal development the evidence supporting coaching's beneficial impact mainly comes from the corporate sector. A recent and independent study "Does Coaching Work?" sponsored by the CIPD was published in September 2005. This research involved 33 organisations of varying size (from FTSE 100 to SME) and spanned the private and public sectors.
This study showed that engaging an external coach proved effective in 91% of cases, with nearly 40% of clients reporting that they judged their coaching results as very effective.
For the organisations concerned these coaching benefits manifested themselves in terms of:
What coaching benefits are you looking for?
- Achieving key performance indicators.
- Increased sales per full-time employee.
- New recruits becoming effective more quickly.
- Higher skill levels, better productivity and quality.
- Cost reduction.
Softer benefits were also reported such as improved performance by individuals and teams, greater confidence and motivation, positive behavioural and cultural change, and better communications.